How do you stand out from your peers in a competitive market? Showing potential clients why you are their ideal advocate is essential for the health of your practice. In this episode, Cécile and Jon explain the mistaken assumption most lawyers make about what makes them stand out from the crowd, and how to develop a more sophisticated approach to communicating their unique value-added to prospective clients. 

Many lawyers struggle with setting boundaries at work, and saying “no” to clients can be particularly challenging. But how might saying “no” to clients actually be a way of providing them better service? And in what circumstances is it important for your professional life (not just your personal life) to decline a request from a client? Listen to this episode to find out why resisting the urge to always say “yes” is an important way to grow a thriving, sustainable practice — and to learn some strategies to help you say “no” more often.

Do you have a clear sense of how your clients experience your services from A to Z? Have you anticipated their expectations and needs at every step of their journey? Cécile introduces the idea of client experience mapping, explaining why this often-overlooked exercise is crucial for building strong, positive relationships with clients, and Jon explores how to leverage it to maximise professional development of both individuals and teams.

Think you really know your clients? Think again. Knowing your clients inside and out is key for earning and maintaining their trust. Cécile and Jon walk you through the key things you need to know about your clients — and how to find this out — in order to get to know your clients in the ways that can help you to build ironclad relationships with your best clients.

Do you take whatever work comes your way, or do you have a purposeful approach to the clients you work with and the cases you take on? Jon and Cécile talk about the importance of developing and sticking to a strategy for building your portfolio of work, the different elements to consider as part of your strategy — and why it’s never too early to start thinking about strategies for tailoring your work to your professional development goals.

Few words cause as much anxiety and consternation for lawyers as “Business Plan”. But fear not! Jon and Cécile are here to take the mystery out of what a business plan is, how to start building one and — most importantly — how to use it in order to help you to get the most out of your limited time and ensure that you stay in control of your career — instead of your career controlling you.

The Arbitration Station invites Jon Passaro — who left big law to become an executive coach — about business plans: why every lawyer needs one, and how to leverage them for professional success.

Avoue-le, tu es mort de trouille chaque fois que tu postes du contenu sur LinkedIn.

Pourtant, tu sais que c’est indispensable que tu y sois pour développer ta marque personnelle et ton cabinet d'avocats. Alors comment faire les choses sans se prendre la tête ?

Ecoute cet épisode pour en savoir plus.

C’est quoi une stratégie de marketing? Nous prenons l’exemple de la création de ton site web pour te montrer que le marketing vient avant la communication.

Écoute cet épisode pour comprendre pourquoi c’est nécessaire de te poser pour réfléchir à ta stratégie de marketing à long terme.

On le sait bien, tes journées d'avocat sont hyper chargées. Résultat : le marketing est en bas de ta to do list. Et pourtant, tu pourrais tout changer à ta charge de travail en travaillant sur ta stratégie de marketing.

Ecoute cet épisode pour en savoir plus.

Cécile Roche (consultante spécialisée en marketing pour les cabinets d'avocats) et Jon Passaro (coach exécutif pour avocats) traitent à chaque épisode un sujet clef pour les avocats qui songent lancer leur propre cabinet ou développer leur activité.

Cécile Roche (consultante spécialisée en marketing pour les cabinets d'avocats) et Jon Passaro (coach exécutif pour avocats) traitent à chaque épisode un sujet clef pour les avocats qui songent lancer leur propre cabinet ou développer leur activité.